Australia’s 7-Eleven launched a world first app on March 3rd. The Fuel App allows motorists to lock in the cheapest petrol price at 434 of its stores, regardless of where users are located.
The app is the first of its kind globally and shows drivers the 5 nearest 7-Eleven service stations and the real-time fuel price data so drivers can choose the lowest fuel price. Once customers find a fuel price they want, they can lock it in for up to seven days, allowing them to redeem fuel for that amount within that timeframe.
7-Eleven’s app offers exclusive fuel discounts not provided by their competitors Coles and Woolworths. Paul Wallace, 7-Eleven’s Digital Marketing Manager, pointed out during a media release on the app’s launch date that “Unlike fuel discounts schemes, the Fuel App doesn’t require customers to spend money in-store to redeem fuel savings.”
This is a first globally for fuel discount programs – a move that will hopefully keep 7-Eleven the number one choice for fuel seeking motorists. During the media release, Paul Wallace also stated, “The launch of this App is about providing customers with digital products that are easy to use and allow them greater choice when purchasing fuel.”
To provide the nearest and best fuel prices, the app was designed with a unique algorithm and uses the device’s location services to provide real-time petrol costs for the nearest 7-Eleven stores.
Once drivers settle on a fuel price, they have 15 minutes to lock in the price or else prices may change. Using the app’s digital wallet, customers can choose the fuel type and amount they’d like to redeem a voucher for.
From there, users can opt to redeem the voucher within 7 days, or choose not to. There is no penalty for not redeeming the voucher because drivers do not pay until they fuel up. The transaction is only complete when users scan the app’s barcode at the service station.
If current fuel prices are lower than the voucher amount, drivers will receive the lowest fuel price, as opposed to the voucher amount.
7-Eleven’s Fuel App has been in development for over 18 months before its launch. It underwent an extensive 5-month training program at 628 stores in Australia, which allowed beta users to test the app and provide helpful feedback.